“Without the meaning, we’re just selling a commodity.” That’s how Rich Wagner thinks about the eco-conscious efforts of his brand, Nature’s Table, which is nearing 70 locations and continues to work toward reducing its carbon footprint.
“We think our products and the meaning behind it is what we really stand for,” continued Wagner, president of the health-focused fast casual brand based in Orlando, Florida. Nature’s Table’s most recent undertaking, the rollout of compostable bowls, was years in the making and in April, the bowls made from sugarcane and wheat straw fiber, along with plant-based plastic lids, made their debut.
“We’d been looking at making a conversion to the bowls for years,” said Director of Operations Lisa Odom. “But the cost of those items has just been really tough, to have to pass that cost on to the consumer.”
For the full story, please click here.