Nature’s Table celebrates 40 years of expanding to non-traditional locations, from tiny turnpike stores to 16,000-square-foot office building locations.
“I grew up in a health food family,” says Rich Wagner, president of Nature’s Table. Wagner’s father, Francis, was a chemist, owned health food juice company Wagner Excello Juice in Illinois, and was also an investor in Vine and Harvest, a vitamin, smoothie, and frozen yogurt shop opened up by Wagner’s uncle, Dick Larsen, in 1977 in Melbourne, Florida. In 1983, Wagner found himself moving down from Chicago—where he grew up—to help rebrand that Vine and Harvest in the Melbourne Square Mall food court into the Nature’s Table we know today. “I grew up with this type of food, and I really wanted to bring it to the public,” Wagner says.
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By Laura Zolman Kirk